I’m always a bit taken aback (and super, super flattered) by the near-daily requests for my editing process on Instagram. As I mentioned in yesterday’s post (all about the new algorithm), Instagram is one of my favourite platforms—there’s really no better way to give an at-a-glance representation of who you are, what you love and what makes you, well…you! When I think about who I am (a serious West Coaster with a penchant for travel, all with a serious fixation on living life well), I’ve tried over the years to really communicate that through my Instagram account and feel like while it’s always a work in progress, I feel like it’s me.
As you can see in the video above, it’s not rocket science. The best thing I ever did for myself though was seriously simplifying the process. Find a filter that feels like you, stick to it. Decide on a colour palette that suits you and your brand. Try to give an even representation of your content (if you’re a blogger), and try to tell a story or capture a moment.
Once I set a couple self-imposed guidelines, I felt like I could explore so much more and was more inspired to shoot.
Give the video above a watch and let me know if you have any other requests for similar tips—love pulling blogging tips like this together and would love to hear what you want more of! Make sure you tell me in the comments below!
Visuals by Alicia Fashionista