Debenhams’ Air-Brush Free Campaign

June 21, 2010

I saw a posting recently on about British department store Debenhams doing an air-brush free campaign and had to post about it. Like any other girl, I’ve felt momentarily underwhelmed with myself when flipping through a magazine. Obviously, models are models for a reason, but add photoshopping into the mix and we’re bound to be a bit disappointed with ourselves. Add a bad hair or body day and…well, we won’t even go there. Needless to say, being a girl can be hard at times.

That’s why I think what Debenhams did is absolutely amazing. Not only did they feature the non-photoshopped swimsuit campaign (which in itself is a pretty ballsy move for a bikini ad of all things), but they also posted a touched up one to show how pointless the whole process really is. A sign in the display window read: “We’ve not messed with natural beauty; this image is unairbrushed. What do you think?”

In my opinion, the model looked much better in the before shot, and I think most people would agree with me. As corny as it sounds, the model’s very slight imperfections in the before shot were what made her so unique and beautiful…once she’s been all photoshopped up, she looks more alien-like than anything.

Which do you think is better? Photoshop or au naturel?

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  • Reply Yuliya xoxo. June 21, 2010 at 12:03 pm

    Vive photoshop =//

  • Reply brookemeagan June 21, 2010 at 12:38 pm

    I prefer the before shot as well. By skimming way too much off of her sexy curves and then enhancing her chest she looks out of proportion. She looks so beautifully in proportion in the first image and it just shows that we need to rethink some of our distorted opinions about beauty. Great post! xx

  • Reply Lynzy June 21, 2010 at 12:43 pm

    AU NATUREL! for sure.

    xo Lynzy

  • Reply FashionJazz June 21, 2010 at 4:52 pm

    I love the before shot : )

  • Reply June 21, 2010 at 6:18 pm

    wow *-* they altered a lot of tiny things that make the photo different!

  • Reply June 21, 2010 at 7:49 pm

    I agree. She really did look better before the touch-ups. Her legs in the second shot don't even look proportionate to her body and she was perfect from the start anyway :).

  • Reply Friend in Fashion June 22, 2010 at 7:59 am

    before for sure! 🙂

    Check out my fashion giveaway

  • Reply Fifth Sparrow June 22, 2010 at 7:37 pm

    I was so happy when I saw this article too! She looks gorgeous in the before shot, original and unique. I don't think I'd even look twice at the after shot. Hopefully other companies follow suit (it would be especially good for all us "real" girl's egos!)

    Cute blog, you have some wonderful posts! xx

  • Reply Rach June 26, 2010 at 1:20 am

    Natural of course, the photoshopped one makes her look like an alien. Who's waist curves that weirdly?

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