WHAT CAMERA DO YOU USE AND HOW DO YOU EDIT YOUR PICTURES?
I use a Canon6D for all my outfit photos and a Fujifilm X7 for Instagram or when I’m travelling! Make sure you check out how I edit my Instagram photos, my travel photography tips and this super comprehensive guide to all things photography because they all get super in-depth with my tips!
WHY DID YOU START BLOGGING?
I wanted to hold myself accountable to pursuing my passions in life (more on that in a second) and knew that declaring this publicly and chronicling it online would motivate me to keep on track!
WHAT’S YOUR EDUCATIONAL AND PROFESSIONAL BACKGROUND?
I got a BA in Psychology from the University of Victoria and wrote for local newspapers and magazines throughout my degree. For some reason I decided to go to law school afterwards but quickly came to my senses (nothing against law as a career [my dad’s a lawyer after all and he’s the best!] just definitely wasn’t for me). I ended up pursuing a post-grad program in journalism and did a ton of internships in the fashion journalism and public relations world and began the job search before realizing all those “there are no jobs left in journalism” speeches from professors in journo school were not hilarious, dry jokes (they did always look confused when we laughed), but actually just a sad reality. I transitioned into communications for a luxury label which I loved but grew To Vogue or Bust on the side the whole time. At a certain point I realized it was time to take a leap of faith with TVOB and so I did – and here I am today, still loving every second of it!
WHY DID YOU DECIDE TO GO FULL-TIME BLOGGING?
Honestly, the simplest answer is just that it was what I was most passionate about. I always dreamt of doing it full-time but didn’t really think it was a possibility until I realized I was out-earning my full-time job, and then my decision was pretty easy. I made a 6 month plan, consulted a few financial pros and quit my job. It was a big leap of faith and I definitely made some mistakes (like going away to Europe on a months-long solo trip literally a month after quitting my job – #noregrets because it was the best experience of all time but still, not the wisest financial move!). But here I am 2+ years later and I’m happy to say it’s the best decision I ever made. I love doing what I do and love striving to create the best content I can possibly produce.
WHAT SIZE DO YOU USUALLY WEAR?
I’m just shy of 5’6″ and usually wear a size S, though I’ll size up to a M especially for pieces that are snug around the chest and hips (I’m an hourglass shape so have to give some breathing room to those areas – trying to go for more of a tasteful Marion Cotillard thing rather than Kim K). I’m also “blessed” (i.e. cursed) with a 30F cup size so other big-chested girls of the world, I’m in this (literally) painful and weird struggle of working around a large cup size with you! I will do my best to share fit tips, size recommendations and more to help with any shopping decisions!
WHO TAKES YOUR PICTURES?
I’m so lucky to count on the lovely Alicia of Alicia Fashionista for most of my shots over the past couple of years, or my girl Jill of The August Diaries will often be a shoot partner when she’s visiting in town from Toronto. I have to give my partner Matt major props though because for years before I was blessed with these ladies, he would help me out and shoot around both our full-time jobs, and he still helps out with outfits here and there. And with just about all of my travel content, he’s the guy behind the lens! So bless you Matt. Thanks for being you and for putting up with me all these years. My best friends also help a ton as well as my sisters (and one time, my brother even shot an outfit post for me but I never did that to him again). It takes a village, people.
WHERE DO YOU GET YOUR HAIR AND BEAUTY DONE?
DO YOU THINK BLOGGING WILL REMAIN RELEVANT?
Yes! Obviously as a blogger this is something I care about, but I’ve also worked on the other side (journalism, PR, communications) so have seen the value of bloggers from all perspectives. I will first of all definitely acknowledge that blogging as a legitimate media outlet has come under fire a lot and there is some reason for that, namely the exploitation of quick avenues to influence (i.e. buying followers/likes). No judgment here, but I’ll just let you know now that I never have and never will take that route because I personally think it breeds massive distrust across the board (with partners, with followers/readers and most importantly, with a blogger’s own belief in themselves). But despite the kind of unfortunate influx of bought followers/likes, I think that at the end of the day, any media platform is an opportunity for a voice to be heard, and that if that voice is engaging, informational, inspiring and/or empowering in some form or another, you’re getting some serious, unique and genuine value. I know as a consumer as well as a producer, I not only want thoughtful and inspiring content, but I want it from a blogger’s unique perspective who I trust. So to me, with all the options of amazing blogs currently out there, it’s more relevant now than ever before! Definitely check out my sidebar where I have some of my favourites listed.
WHAT ARE YOUR FAVOURITE THINGS TO DO IN VANCOUVER?
I have a 24 hour feature here that really captures a lot of what I love most in the city – stay tuned for more content soon but in short, you can’t go wrong with getting into nature (biking Stanley Park, heading up the mountains) and Gastown will never disappoint when it comes to people watching, food and drinks.
WHAT’S YOUR FITNESS ROUTINE?
Honestly, this changes a bit seasonally! In the summer I’m on my bike, swimming or outside in some form or another whereas I become a bit of a gym rat in the winter. My fitness section has so much info about the workouts I love best though and tons that you can try right now at home!
HOW DO YOU MAINTAIN A WORK-LIFE BALANCE?
The best thing I ever did in this area was to get clear on a morning routine, not check my emails until I’d wrapped my morning up and set a hard cap on work in the evenings. Also, I schedule everything. EVERYTHING. This gig has an inordinate amount of moving parts, so I schedule everything from my workouts to my email time to my shoot hours to make sure I also set up time for non-work priorities (friends, Matt, workouts, reading, playing music, etc) and commit to them just as much as I do my work. Also, another surprisingly amazing thing I did for myself was to come to peace with the fact that I’ll never be fully “off” from work. Knowing this and being content with it has allowed me to be more lax on a day-to-day basis rather than beating myself up over not finishing my to-do list – I know it will all work out over the course of the year.